Content Optimisation

Foreword: If you find that your website does not adhere to the basic guidelines below, your website is unlikely to be performing well within the search engines. If this is the case please contact us to find out what we can do for you.

Our website systems automatically generate the best elements to optimise any page across the search engines.

Optimising your Content

Your website content is very important, as the search engine spiders will read this content in determining what the topic of your page could be about. You will quite often come across the phrase "content is king" and it is quite often true. 

Content must be unique - Google’s mission statement includes delivering rich, unique and relevant content to the user. If you look at the sites which come up on the first page when you type in a query, you will note every site on that page has slightly differing information, even if it is a product.

You must not copy and paste from another site, as you will not get a good rank within the search engines as a result.

A well optimised page should include at least 250 words of text. Within that text, aim to achieve around 1.5% - 2.5% frequency for the term you are trying to target.

If you are unable to include the exact phrase within your page text, which can often happen when the targeted search term is not used in the course of normal syntax, try at least to keep the words within close proximity. For example, for the search term “Discounted desktop computers,” you could use "Discounted supplies for desktop computers." While it is not as valuable as including the exact phrase, it at least contains the targeted words, albeit in a different order. 

The search engines, while preferring to display pages that match search terms exactly, have shown propensity to display web pages that have the targeted words within close proximity, if not the exact order they were searched.

Content optimisation Guidelines

• Ensure your content is unique.
• Try to include enough text on every page.
• Don't bury your keyword rich content at the bottom of the page. The search engines consider where the text is located on a page when determining your site's relevancy. Google will believe that text pushed to the bottom of your site, in a small font, can't be that relevant to your business.
• Don't overdo things. While having no search terms in your text is disastrous, having too many could have an equally negative impact.
• Remember the user experience. While your optimisation efforts will help improve your search engine rankings, don't sacrifice the usability of your website. Ensure that it is easy to navigate and that all of your keyword-rich text still makes sense to the average visitor.