Title Element Optimisation

Foreword: If you find that your website does not adhere to the basic guidelines below, your website is unlikely to be performing well within the search engines. If this is the case please contact us to find out what we can do for you.

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Optimising Title Elements

The Title Element is arguably one of the most important factors in  on-site website optimisation. (This often, and incorrectly termed a Meta Tag). You can view the Title Element in the source code of a web page or at the top of your browser window. If you are interested in viewing the Title Element through the source code simply click on view from the menu at the top of your browser and then click on source, open the window for full view. You will find the Title Element in the head section of the source code along with your Meta Description Element and Meta Keyword Element.

Example Optimised Title Element:

Proper Case in Titles | Title Element Guidelines | Website Optimisation

When creating a Title Element there are certain rules you should be aware of for optimisation purposes:

• The Title Element must be placed within the Head Element of the HTML document.
• Every Title Element must be unique for each and every page on your site.
• Describe the page’s content, trying to avoid words which do not appear on the page. As the Title must be able to stand on its own and clearly communicate the contents of a page.
• The homepage title MUST clearly surmise what is available on the page, and should include the name of the organisation. Not doing so will affect your web credibility.
• Do not spam keywords into the title, use a few, relevant and targeted keywords so as not to dilute the page’s strength
• Avoid additional punctuation where possible. Try to separate the key-phrases with a pipe character “|”.
• The length of a Title Element is very important, as both overly short and long Title Elements will be flagged by the search engines as inappropriate, lowering the chance of the page being indexed. W3C states that the Title Element should be between 15 and 64 characters. Google has an upper limit of 66 characters prior to cropping the results on a search, Yahoo allows up to 120.
• All titles should be typed in Proper Case as shown below.